Idea #1 On Kern.al now....YesIya Chicken Sandwich
Bun. Jerk Chicken. Pickle. (Sauce). Bun
Opportunity:
What are the macro trends that support this? Fast casual quick serve restaurant concepts are billion dollar industries. Get one concept right and make millions. Chick Fli A and Raising Cane are good examples. Built around 1 idea or product. For Chick-Fil-A it is a chicken breast cooked in peanut oil. For Raising Cane it was a Chicken Finger. For YESIYA it will be Jerk Chicken Breast Sandwich.
How big is the market? The global Quick Service Restaurant (QSR) market size is projected to reach USD 22 billion by 2028, from USD 14 billion in 2022, at a CAGR of 6.8% during forecast period.
Why now? The market is ripe for the right Caribbean Fusion concept. Our take is that a well known taste (Jerk) can be applied to food trucks and existing restaurants as a mini-franchised option.
Customers:
Who is this targeting? Anyone enjoying a classic chicken sandwich for lunch and seeking an alternative.
Who would be your early adopters? Caribbean Fusion Fans.
Problem:
What problems do your customers experience? Caribbean restaurants serve "heavy" food options and are not optimized for quick serve environments.
How big is the problem? This is across this genre of foods. Change is on the horizon. Many restaurants are trying tacos and wraps. These fusion options sell well without consistency. (Store bought wraps for example)
Solution:
How does this solve your customer's problems? We provide a unique solution. Restaurants can franchise YESIYA Jerk Sandwich Solution for USD $35,000 plus royalties and get a slow smoker, brioche buns delivered, our signature special sauce and heavy marketing. They will be able to offer a tasty, unique yet familiar offering to customers. There are 144 Caribbean Food Trucks on Roaming Hunger and hundreds of Caribbean restaurants nationally who would be our customers.
How is it unique? We can build a national brand around one sandwich using marketing from global athletes like Usain Bolt and musicians like Shaggy. We can offer advance ordering via an app. The slow cooked jerk sandwiches can be quickly bagged in and served to customers. The sandwich
Existing Alternatives:
How do people accomplish this today? Pressure cooked and fried chicken sandwiches are the only sandwich options at Wendy's, Popeyes, McDonalds etc.
Who are your competitors? All major QSR restaurants.
How will you be different? This will be simply amazing once launched. We believe this will be viral like Cuts and Slices Oxtail Pizza, Datz Deli's Oxtail Mac and Cheese or other viral Caribbean Fusion Concepts. Once we build on the sandwich we can offer vegetarian options. My community can feel good about a global option that can be served out of ghost kitchens and current ethnic restaurants.